Storch ready for role as Alpena’s new AD

Tim Storch will be wearing a lot of hats this upcoming school year.

Aside from his regular duties of coaching the Alpena High School boys and girls soccer teams, Storch will oversee all of Alpena’s athletic programs as its new athletic director.

“I’ve always loved all sports, both the boys and girls side of competition,” Storch said. “I’m excited about the opportunity and looking forward to it.”

He took over the post as athletic director from Tim Wedge on July 1. The chance for Storch to become athletic director came about in the spring when an administrative cut eliminated the position from Alpena’s administrative staff and turned it into a part-time position.

Storch, 58, has been involved with Alpena athletics since 2011 when he took over as Alpena’s boys soceer coach. The following spring he was named the girls soccer coach. This fall he will begin his fourth season with the boys soccer team.

Storch shadowed Wedge in May to learn some things about the position, but as a new athletic director, he knows he’ll have a lot of demands to balance.

“I’m going to have to balance the hat of coaching and the hat of overseeing programs, scheduling and fundraising,” Storch said. “I’m 58 and if it’s something I enjoy, I could see myself settling in and making a difference over time.”

Chief among Storch’s concerns as athletic director will be identifying Alpena’s athletic needs, including funding. In a time when many programs across the state are being cut due to lack of funding, Storch acknowledged finding new sources of funding will be difficult, but it’s a challenge he’s up for.

He pointed to upgrades that are needed at Alpena’s facilities including Wildcat Stadium, where the field lights and scoreboard lights are 40 years old.

“We need to find creative ways of fundraising and so much has already been asked of teachers and administration,” Storch said. “The funding isn’t there and we have to find funding in creative ways.”

Ultimately, Storch is focused on doing all he can to help Alpena’s various teams reach their full potential.

“I’m looking forward to the challenge and doing what we can to help coaches and athletes to make all of Alpena’s programs better,” he said.

James Andersen can be reached via email at or by phone at 358-5694. Follow James on Twitter @ja_alpenanews.