Main Street committee to shoot video; residents needed

ALPENA – Being selected to be Select level by Michigan Main Street would open doors to new opportunities and benefits for not only local businesses, but the community as a whole, according to the Alpena Downtown Development Authoriyy

To prepare for the possibility of being called to Lansing to present its case for one of the distinguished designations, the DDA and the Main Street Steering Committee intend to film a music video that would be a focal point of the presentation that would be given in Lansing. Lesslee Dort, DDA director, said having residents rally behind the effort to become a Select level member is critical to possibly being chosen. She said that is why she wants as many people to take part in the video’s filming on Dec. 5 at Culligan Plaza.

“In order to be selected we will need a great deal of public support and it has to come from outside of your downtown as well as people from downtown,” Dort said. “We want to get 500 people and we will shoot the video to the Michael Stanley Band’s song ‘My Town.’ I hope the people come out in force.”

The video and audio production for the video will be done by Gordon LeTourneau of Sound Designs Productions and Tim LeFleche of GT Sounds, which are both local companies. Dort said the filming of the video will begin about 12 p.m. on Dec. 5, and even though it is on a Thursday, she hopes people will make time to take part. She said after seeing how the community supported the Gettysburg Address reenactment at Culligan Plaza on Tuesday, she thinks the goal of 500 people can be reached.

“We’re hoping folks can take a half an hour or 45 minutes and come down and help,” Dort said. “I would love to see the school children, service groups, theater people, college students, everyone involved. Our downtown is for everybody, even people in the counties around us who may want to take part.”

Dort said the video will feature a couple shopping in a store in Alpena, members of the crowd will peek inside stores and “recruit” them to join the gathering crowd.

“We will probably walk right through the downtown as a large group and end at the plaza where we will get group shots,” Dort said. “There will also be a lot of assistance from police, fire and DPW workers. We need to work out some of the logistics yet.”

Dort said a Facebook event page already is made and people can learn more about the video on it, as well as commit to participate. Becoming a Select level Main Street would provide local merchants a great deal of services, support, research tools, as well as training and design help. Dort said the application to apply is due in December and if needed a group of people would travel to Lansing to present the video and other items such as petitions and letters of support to the Michigan Main Street board.

Steve Schulwitz can be reached via email at or by phone at 358-5689. Follow Steve on Twitter ss_alpenanews. Read his blog, Upon Further Review … at