Editorial: Great news for Rogers City Theater
Hip, Hip, Hooray.
The Rogers City Theater, thanks to readers like you, will be able to stay open in 2014 with a new, digital projector.
At 10:03 a.m. today a fundraising campaign through Kickstarter to raise $100,000 officially ends. As of Friday at 1:30 p.m., $111,220 had been pledged to the effort. With the help of Rachel Goodstein, theater owner Karl Heidemann participated in Kickstarter – an Internet fundraising company. People could pledge money to the campaign, but unless the goal of $100,000 was met by this morning, no funds would have been collected.
Thankfully, in this instance, every dollar pledged now will be gathered. The fundraising was needed since as of Jan. 1 the motion picture industry no longer was going to release films in non-digital formats. Heidemann was faced with a tough decision – pay the money for digital equipment or stop showing movies at the theater.
As Heidemann said since the beginning, he was faced with either “going digital, or going dark” at the theater. There was no in-between.
For over 75 years the Rogers City Theater has entertained residents and visitors to the community. Imagining the theater no longer there showing movies was a concept supporters found disturbing.
We’re excited that tradition will continue, and wish the theater 75 more years of success and prosperity. Obviously, a lot of others share our best wishes.